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Move Your Prospects Into A Buying Cycle Via Social And Email
Social Media Strategy
So, you’ve been actively converting your community into prospects (aka “soft leads”). Good job, Grasshopper! Now it’s time to move them further into your sales funnel and turn those soft leads into hard leads.
But you’re thinking “Rignite, what’s a ‘hard lead’?” (So maybe you’re not actually thinking that, but it’s a good segue that allows us to say…)
Good question, reader!
A hard lead is someone who is actively in a purchasing cycle or decision making …
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How to Promote Your Blog On Social Media
Tips & How To’s
Does this sound familiar?
You put a ton of effort into writing a blog post. And you post it on social media to promote it. You get a flurry of clicks in that first day or two after publishing. And then silence. The Twitter birds aren’t even chirping.
“But I don’t understand. I’m doing all the right things!” you say. “I’m publishing a steady flow of content on my blog and I always share it …
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Digging for Social Media Gold: Now and Then
Tips & How To’s
Today’s guest author is Sherry Hayes-Peirce. She blogs about tips, tools, techniques, and trends of Social Media and Mobile Marketing.
Did you know that there is a celebration of all things Social Media? June 30th has been designated Social Media Day – so much to celebrate! Let’s think back to when the term social media became a buzz phrase and what it has translated to for your business? For most, it meant something their kids were …
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Who to Meet at #SMMW14 [Infographic]
Rignite News & Tips
Are you going to Social Media Marketing World? With the impressive line-up of some of the top thought leaders in social media, you will have plenty of opportunities to meet great people, get inspired and find some new tricks to put into practice and improve your social media marketing.
To help you get started and make the most of your time at #SMMW14, we’ve put together this infographic of “must meet” influencers.
Bonus: We’re giving away a …
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4 Ideas for Holiday-Themed Social Media Campaigns
Tips & How To’s
The Holidays are right around the corner. Starbucks is now serving you coffee in red cups, the leaves on trees are slowly trickling down to the sidewalks, and we are now adding an extra layer and stylish, yet cozy scarf to our ensembles. What does this mean for your business? It’s time to get into the spirit, and create some holiday-themed social media campaigns, of course! You might be wondering how to do this—well don’t …
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Ask Rignite: How to Drastically Increase Your Social Engagement
Rignite News & Tips
Here at Rignite, we have a department dedicated to answering your questions. We call this department ‘Glen.’ Ha! I’m kidding – our entire team is all hands on deck, working together to provide the best possible answer to each of the social media questions we get from fans and clients. Today, for the first time, we’re sharing some of these questions (and the answers, of course) with you. So, without further ado, let’s dive in:
Question: …
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How A Small Business In A Niche Market Found A Big Audience On Social Media
Case Studies
Think building a large audience on social media is only for the big companies with broad appeal? Think again.
While it’s true that many small companies, or companies with a more niche focus, choose not to bother with social media (or worse do it all wrong), there are tons of small businesses that are absolutely killing it on social media. After all, social media management is both a science and an art. It’s the companies that …
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