It was the year that brought us Grumpy Cat and Evian’s dancing babies (we die from the cute). It was the year that brought hashtags to Facebook and videos to Instagram.
As 2013 winds to a close, we are being inundated with ubiquitous “Year in Review” and “Top Ten” lists. We are better than that – here’s our round-up of the top 13 happenings in social media for 2013.
1) Evian’s “Baby & Me” Ad
64 Million+ Views
Question: What was the original Social Network?
C) Online Forums
Answer: E – Other. The original social networks were cocktail parties.
Alright, that may have been (okay, definitely was) a trick question, but it’s so easy to think of connecting directly with customers as a new thing. In-person events are a great way to make a personal connection with your customers and deepen brand loyalty in a way that digital social networks simply …No Comments
Quick, do an impression of Arnold Schwarzenegger.
We’re willing to bet a virtual steak dinner (0 calories!) that you said “I’ll Be Back.” It’s got to be the most common impression anyone does (as countless dinner parties have proven to us), and is instantly recognizable as soon as you hear it. Everyone knows where that line comes from, because everyone’s heard it a million times. Repetition has its advantages. Your goal should be to build the …No Comments
So, you’re social following is growing—now what do you do with all these new fans?
(Spoiler alert: we’re gonna tell you what!)
An engaged social following is only worth what you make of it . . . so… do something with it! With that in mind, we want to share one of the quickest and most seamless ways to turn followers into customers: email marketing.
We had the distinct honor of interviewing email-marketing guru DJ Waldow, author of …34 Comments
Are your customers using social media? Probably.
The 2012 Social Habit report from Edison revealed that 56% of Americans have a social profile, up from 52% in 2011, and 24% in 2008. Further, the study showed that 22% of American’s have “The Social Habit” described as using social networks several times a day.
If your customers are using social media, are they using it to receive customer service? Very likely.
Entreprenuer revealed statistics from a study commissioned by …No Comments
Social media in a business context is typically considered a marketing function. But the benefits of social signals can impact all functions of your business throughout the entire customer life cycle. Adopting social media across the organization can help businesses:
Increase brand awareness
Get more customers
Increase lifetime value of their customers
Keep customers happy
Find new market opportunities
Get their pricing strategy right
Increase operational efficiencies
Attract and retain talented employees
Get industry insights to make better informed business decisions
In this infographic below, we take …2 Comments
Introducing #SocialPlus – A Resource to Help Small and Medium Sized Companies Do Social Business Right#SocialPlus
Social media continues to impact businesses of all sizes. Real-time communication has become a necessity in today’s fast paced business world. Forward-thinking companies are proactively integrating a social layer that crosses multiple functions in the organization.
Social media does not belong only to marketing. Small and medium-sized companies should use social media to accomplish a variety of business objectives:
improving brand awareness
increasing sales growth
improving customer relationships
developing better products
But don’t just take our word for it. As Tom …No Comments