So, you’ve been actively converting your community into prospects (aka “soft leads”). Good job, Grasshopper! Now it’s time to move them further into your sales funnel and turn those soft leads into hard leads.
But you’re thinking “Rignite, what’s a ‘hard lead’?” (So maybe you’re not actually thinking that, but it’s a good segue that allows us to say…)
Good question, reader!
A hard lead is someone who is actively in a purchasing cycle or decision making mode …No Comments
Can you analyze how your social media content strategy is working? What would you measure to see what content categories are most successful with your audience?
The topic of social media analytics has been covered before, but not from a content strategy standpoint. There’s a lot of resources that show you at a high level how to analyze how your posts are doing on social media. Or how to report the number of new followers and ‘likes’ you’ve received.
But …No Comments
If you’re reading this, you already know that managing social media for business is a team sport. But what’s the best way to organize and manage a social media team?
No single player can win the game for you, but as a team you can win with your social media fans. It’s important to plan your social media play book just like you would any other important business processes.
How can you make sure your team builds …No Comments
Creating engaging content for your social media channels is always an ongoing challenge. So it helps to have a few tips and a process for generating social media content ideas.
First, Get Organized
You probably already have existing content that could be ideal for social media content. Let’s review the different types of content you may already have or may want to create:
Guides – How-To’s
Gather your existing content assets and start thinking about social …No Comments
Today’s guest author is David Schneider. Dave is the cofounder of NinjaOutreach, an innovative new Blogger Outreach software for marketers. He writes about business and entrepreneurship at SelfMadeBusinessman, and enjoys travel.
There’s been a lot of talk lately about the value of a Facebook Fan Page.
Groove, a customer support software, made a huge splash when they deleted their Facebook Page.
There number one reason was that it was “embarrassing”:
“We have more than 2,000 …5 Comments
I’ve been questioning recently whether publishing to sites like LinkedIn Pulse and Medium is worth my time and effort.
While the benefit seems obvious (more eyeballs on your content) there’s a big cost—the precious time it takes to create content.
Compared to guest posting on other sites, LinkedIn and Medium use “no follow” links so there’s no link building SEO benefit. The benefit is purely exposure, awareness, and branding. And those are fleeting benefits, unlike the long-term …18 Comments
Today’s guest author is Nicole Kohler. Nicole is the Web Content Strategist for WebpageFX, where she specializes in writing content to help others learn and improve their online marketing. In her spare time she can often be found playing video games, throwing a football around for her dog, Brodie, or chowing down on sushi.
Short on ideas for your social media campaigns? An untapped source of inspiration may be hiding just under your nose: your customers.
User …No Comments