January 8, 2014

8 Ways to Use Social Media to Collect Email Addresses

How to Use Social Media to Collect Email Addresses_thmbOnce upon a time, there was the general store. It was the only store in town, and all the locals knew it.

Thanks to ‘the internet’ there are now a million-bajillion stores in every town. Instead of attracting the locals, your business now needs to build an email list.

Your social media audience is a great place to recruit people to join your email list. These folks are already interested in your brand (they’ve liked, followed and circled you, after all), so getting them to your email list is the logical next step.

8 Ideas for Growing Your Email List with Social Media

Here are 8 ideas you can use to collect email addresses through social media. Remember, you can get more creative than just saying “Sign up for our newsletter!” –

1. Write a Facebook post or tweet that encourages fans to sign up for your newsletter list. Make sure you include the specific benefits of being a subscriber, such as exclusive offers, access to something behind the scenes, or first-look opportunities.

“Want exclusive access to our latest deals and sweepstakes, a first look at what’s new, and more? Sign up for our monthly e-insights today: <hyperlink>!”

2. Tweet snippets or teasers of the content that comes in your email. Then, include a link to the online version of the email it came in so people can get a sample of your email content. (Of course, don’t forget to have a sign-up link on the page you send them to.)

“Katie’s Korner now offers 3 new flavors! Get the scoop first as a member of our insiders’ club <hyperlink>”

3. Take advantage of Twitter’s awesome new ad unit, the Lead Generation Card, which you can use to collect email addresses directly from Twitter.

4. Talk about an email-exclusive deal or incentive and let your social media audience know about it before the email deploys. Make sure to include a link where they can sign up for emails and get in on the incentive.

“Receive an exclusive offer on brakes & installation in next month’s E-clusive services! Sign up now at: <hyperlink>

5. Promote your emails and include a link to sign up in a welcome tweet or in response to a positive comment on Facebook, Twitter, Google Plus, or anywhere on the web.

“So glad you enjoyed your new hat! Sign up for our Weekly Clothing Aficionados Update and receive even more great deals and exclusive offers! <hyperlink>

6. Include a link to your email signup in your Twitter Bio, your “About” section on Facebook, and the “Summary” and “Website” sections on LinkedIn.

7. Run a giveaway, offering subscribers a chance to win some awesome prize if they subscribe to your email.

8. Create a “welcome offer” – a small incentive, such as a discount, to all new subscribers and then let everyone know about it on your social channels. One note: If your welcome offer is a free or discounted gift of any kind, make sure to include free shipping.

There you have it – 8 awesome ideas to get you started on using social media to generate signups for your emails. Inviting your social media audience to engage with you through your emails is an excellent way to keep them coming through your doors week after week and year after year (and you don’t have to be the only store in town to do it).


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About the Author
Kim Cooper

Kim Cooper is Sr. Marketing Manager at Rignite. She helps businesses get better results from their social media activity. She blogs about tips, best practices, and social media success stories.