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April 21, 2014

Our Favorite Facebook Coupon Campaigns from the Last Year

Case Studies Posted by

If you’d have asked us 10 years ago, “Name two words least likely to be used together in a sentence”, there’s a chance we would have said “Extreme” and “Couponing.”

Shows what we know.

Aside from the television shows and hoarding-esque hobbies, couponing has become a favored type of social media campaign. Marketers are attracted to the use of electronic coupons, especially on Facebook, for a few reasons:

Coupon campaigns are easy to run
Coupon campaigns drive sales
Coupon campaigns …

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    April 14, 2014

    3 Ways to Maximize Your Time Spent Using Social Media

    Tips & How To’s Posted by Guest Author

    Today’s guest author is Melissa Burkheimer. Melissa helps entrepreneurs simplify the creative processes for their business by sharing her expertise in design and creative direction.

    It’s no secret that entrepreneurs should be using social media to grow and market their business. No matter what your level of experience with social media is, it can be really easy to get “sucked in” and distracted. Before you know it, 20 minutes have gone by, and you’ve forgotten the …

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      March 31, 2014

      Case Studies and Tips to Make Your Facebook Contest a Winner

      Case Studies Posted by

      A Facebook page can be an essential element to a business’s social media marketing success (especially for an e-commerce business), but simply creating your account isn’t enough. “If you build it, they will come” might sound great in baseball movies, but in the real world such an approach can leave your business floundering well under the league average. Creating real success on Facebook requires that you give people a reason to visit, follow and interact …

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        March 17, 2014

        Great Examples of Facebook Giveaway Campaigns

        Case Studies Posted by

        Remember when your grandmother used to say “It is better to give than to receive?” Well, with all due respect to grandmothers (Hi Nana!), we’d like to say that it’s even better to give AND receive.

        When it comes to Facebook, a product giveaway is a great way to:

        Boost engagement
        Grow your following
        Build your email list

        Best of all, these social media campaigns are easy to run and easy to track! In fact, the hardest part is just …

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          March 12, 2014

          18 Expert Tips for Finding the Best Social Media Tactics for Your Business

          Social Media Strategy Posted by

          Do you know if your social media strategy is working? One of the biggest challenges in “doing social right” is that it’s easy to get distracted by the countless tactics du jour.

          So how can you know what tactics will work for you?  And where to focus your efforts?

          I asked a few social media experts to get their opinion.  Here’s what they said:

          Question:

          “How can businesses know what social media tactics are right for them?”

          Ted …

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            March 10, 2014

            Who to Meet at #SMMW14 [Infographic]

            Rignite News & Tips Posted by

            Are you going to Social Media Marketing World? With the impressive line-up of some of the top thought leaders in social media, you will have plenty of opportunities to meet great people, get inspired and find some new tricks to put into practice and improve your social media marketing.

            To help you get started and make the most of your time at #SMMW14, we’ve put together this infographic of “must meet” influencers.

            Bonus: We’re giving away a …

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              March 5, 2014

              The Instagram Guide: How to Promote Your Ecommerce Business

              Social Media Strategy Posted by Guest Author

              Today’s guest author is Nichole Kelly, President of Social Media Explorer. She blogs about social media strategies designed to impact the bottom line.

              Since its debut in 2010, Instagram has had a meteoric rise in popularity. Today there are over 150 million active Instagram users worldwide. That actually makes Instagram MORE active than the digital marketing darling, Pinterest.

              With so many people waiting to see your brand’s message, all that’s left is for you to get started, and …

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