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February 7, 2013

Heineken Valentine’s Day “Serenade” Campaign Shows How Social Can Scale

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Are you looking for creative ideas to promote your business this Valentine’s Day? You might find inspiration in the Serenade social media campaign that Heineken ran for Valentine’s Day last year.  It showed just how far social can scale, given the right timing, elements, tone, and target market alignment. Focused primarily on young men, Heineken launched a highly interactive Facebook app just before Valentine’s Day. The app allowed people to send personalized songs to potential dates, including …

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