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March 23, 2015

Is Reposting Blog Content On LinkedIn Pulse, Medium, and Other Sites a Good Idea?

Social Media Strategy Posted by
Should I repost blog content

I’ve been questioning recently whether publishing to sites like LinkedIn Pulse and Medium is worth my time and effort.

While the benefit seems obvious (more eyeballs on your content) there’s a big cost—the precious time it takes to create content.

Compared to guest posting on other sites, LinkedIn and Medium use “no follow” links so there’s no link building SEO benefit. The benefit is purely exposure, awareness, and branding. And those are fleeting benefits, unlike the long-term …

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