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May 23, 2013

Where Does Social Fit in the Online Sales Funnel

Social Media Strategy Posted by Guest Author

Today’s guest author is Nichole Kelly, author of How to Measure Social Media. She covers a range of topics about digital marketing strategies.

Social media is so common nowadays, you might assume every business is clamoring to use it at the earliest possible opportunity. Surprisingly, however, that’s often not the case.

Convincing management that your company should be active on social media takes more than just good old-fashioned “Hey, let’s put on a show” enthusiasm. Executives care about impact …

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