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May 9, 2013

5 Tips for Using Social Media Data to Win Customer Love

Social Media Strategy Posted by

Marketing folks are all atwitter (Yes, we went there – you don’t like puns?) about how social media has changed marketing.

But here’s the thing: at its core, marketing hasn’t actually changed.  It’s still about communication with customers.  What social media has done is transform marketing by making it easier and more intuitive to connect with your customers directly while simultaneously giving you greater insight into individual needs and desires.

Simply put, social media is a more …

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