November 16, 2016

How to Schedule Posts on Facebook to Promote Your Business

Increase Facebook EngagementAlthough it’s pretty easy to figure out how to schedule posts on Facebook, it can be a challenge to do it efficiently and effectively.

Here are some guidelines for how to schedule posts on Facebook to promote your business. We’ll provide examples from Rignite’s social media management tools that can make your life easier with a powerful solution for scheduling posts on Facebook.

How to Schedule Posts on Facebook

Facebook provides basic functionality to schedule a post directly in Facebook. Schedule Posts on FacebookHowever, it’s not easy to manage posts, especially if you’re managing multiple Facebook or other social media accounts. The one thing that’s nice is the ability to backdate a post, so it appears as if it was posted in the past.

For businesses and agencies it’s useful to use a scheduling tool like Rignite. To scheRignite-compose-tweetdule posts on Facebook in Rignite you’ll first find where to create a new post. This is the Compose Message window, which can be accessed from all modules.

  • If you include a link, you’ll see and be able to edit the link preview before it’s posted. You can remove the link once the preview is shown since the preview will be a link.
  • You can include an eye-catching photo if you don’t include a link or if you want to replace the link preview with your photo.
  • You can tag other Facebook pages by typing the @username so they’ll be notified when it posts
  • Schedule your post for the best day and time of day to post on Facebook for maximum engagement with your fans.


Rignite provides its own shortlink service for shortening and tracking links. You can choose not to shorten a post, but shortening makes long URLs more pleasant to the eye. It’s also useful if you’re posting the same message on Twitter, with its 140 character limit.

Posting the same message to other social accounts –  Facebook, Twitter, LinkedIn etc – is easy by just selecting other accounts too.

Guidelines for Scheduling Posts on Facebook

  • Use Attractive Images. When people scan their news feed it’s often an eye-catching image which will attract them to read a post. Think about what will catch their attention, but make it relevant to your post topic.
  • Find the Best Times to Post for Maximum Engagement. Pick times and days of the week when you know your target audience is online and engaged. Here’s an article to help your find your best times.
  • Vary Your Content Categories. Use a well-planned mix of educational, informative, humor, inspirational and other categories of posts to keep your audience engaged. A general guideline is that no more than 15-20% of your posts should be promotional.
  • Ask for Engagement. Don’t be afraid to ask your fans to respond. People will be more likely to respond to emotional or controversial questions.
  • Consider Boosting Important Posts with Ad Budget. Because organic reach for your posts will be low, typically 1-3% of your fans, consider using advertising budget to increase post reach. You can reach your fans, their friends, or targeted audiences.

How to Schedule Posts on Facebook for a Giveaway or Contest

One of the best ways to generate engagement on your Facebook page is to run a giveaway or contest on it. Giveaways usually have a randomly picked winner, while contests require some type of evaluation of the entry.

Boost Engagement Twitter GiveawayIn Rignite the campaigns module and wizard will guide you through creating your promotion. Find the Boost Engagement goal, and select Engage on Facebook to get started.

The wizard will guide you through all the details needed for your promotion:

  • Dates & times, the prize, how many winners, a link to rules (optional)
  • Whether people should Like your post or Comment on your post to enter
  • Cross promotion on Twitter. If selected, Rignite will automatically insert the link to your Facebook promotion into your future tweets after your Facebook message is posted.

Then you’ll seSchedule Facebook Posts-500lect how frequently you want to schedule posts on Facebook and Twitter (optionally) and click Kickoff. Your calendar will be automatically filled with promotional posts for your giveaway or contest. This alone will save you tons of time scheduling your posts, especially if your promotion runs for a few days, weeks or even months.

Please note that asking people to share your post or like your page is against Facebook’s promotion rules, so these options are not offered in Rignite.

Keeping track of entries is easy too! Rignite will automatically monitor your post for likes and comments and collect entries for you. You may even have several Facebook posts in your promotion, and Rignite will collect entries from all of them.

After your promotion is finished you’ll be able to view entries and select a winner or have Rignite randomly select one. Rignite will even announce the winner(s) in your original posts and tweet it too if you’d like.

During and after your campaign, you can see Campaign-level analytics and compare your campaign to others to see what works best.

How to Schedule Posts on Facebook to Promote a Blog, Content, Sale or Event

You’ll probably want to run other social media marketing campaigns besides giveaways and contests. For these, being able to easily schedule a series of posts on Facebook and Twitter can be a real time saver.

Promote Blog Event Series

In Rignite you’ll promote these events, blog posts, or other content with a series of posts. Your campaign might be for only a day or two, or last as long as several months.

The scheduled post for this type of campaign are great for:

  • Making sure your blog posts remain ‘evergreen’ for months
  • Promoting an event with increasing urgency as the event nears
  • Reminding people of regular events, reports, or sales

As with all Rignite campaigns, you’ll be able to create multiple base messages for your campaign. These will be rotated so that you’re not always posting the same thing over and over. You’ll also be able to automatically add Google Analytics tracking parameters to your posts.

To create multiple posts at once, you can specify how many times to post your message. You can have a different frequency for your Facebook posts than for your tweets.

Schedule Facebook Posts

After you kickoff your campaign, you’ll have a calendar filled with posts automatically scheduled for you!

How to Manage Your Facebook Post Schedule

If you regularly schedule new Facebook posts you’ll often need to take a look at your calendar and make adjustments.

As you make posts daily or weekly to cover current events, promotions, or news you may need to move some posts around on your calendar or add posts to maintain your targeted category mix.

The Rignite Schedule module let’s you efficiently manage your post calendar for all your social profiles.

View and Edit Posts

Some of the things you may want to do:

  • Move posts to another day using Drag and Drop
  • Pause posts which require review, or release posts that have been approved
  • Repost a message for another day or different social account
  • View your posts by client, account, author, or date to analyze them

You can also import a CSV file with all your posts and tweets into your schedule.

Powerful scheduling tools will enable you to become a power scheduler!

Learn How to Schedule Posts on Facebook Easily with Rignite

Rignite is a software solution that makes it easy to schedule, track, and manage your Facebook posts. With Rignite you can:

  • Schedule Facebook posts across multiple accounts or pages
  • Easily manage scheduled posts with a drag and drop calendar
  • Boost engagement by running a Facebook like or comment giveaway
  • Get campaign level reports showing which Facebook posts were most effective

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About the Author
Sam Social

Sam loves helping our users get the most out of Rignite and their social media. She blogs about ways to use Rignite to maximize your results from social media.