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November 14, 2013

#SocialPlus Events

#SocialPlus Posted by

Question: What was the original Social Network?

A) Friendster
C) Online Forums
D) Compuserve

Answer: E – Other. The original social networks were cocktail parties.

Alright, that may have been (okay, definitely was) a trick question, but it’s so easy to think of connecting directly with customers as a new thing. In-person events are a great way to make a personal connection with your customers and deepen brand loyalty in a way that digital social networks simply …

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    June 20, 2013

    #SocialPlus Email: An Interview With the Rebel of Email Marketing

    #SocialPlus Posted by

    So, you’re social following is growing—now what do you do with all these new fans?

    (Spoiler alert:  we’re gonna tell you what!)

    An engaged social following is only worth what you make of it . . . so… do something with it! With that in mind, we want to share one of the quickest and most seamless ways to turn followers into customers: email marketing.

    We had the distinct honor of interviewing email-marketing guru DJ Waldow, author of …

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      April 4, 2013

      9 Advantages of Social Media for Business [Infographic]

      #SocialPlus Posted by

      Social media for business is usually considered a marketing function. But the advantages of social media can benefit all functions of your business throughout the entire customer life cycle.  Adopting social media across the organization can help businesses:

      Increase brand awareness
      Get more customers
      Increase lifetime value of their customers
      Keep customers happy
      Find new market opportunities
      Get their pricing strategy right
      Increase operational efficiencies
      Attract and retain talented employees
      Get industry insights to make better informed business decisions

      In this infographic below, we take a few …

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        March 26, 2013

        Introducing #SocialPlus – A Resource to Help Small and Medium Sized Companies Do Social Business Right

        #SocialPlus Posted by

        Social media continues to impact businesses of all sizes. Real-time communication has become a necessity in today’s fast paced business world. Forward-thinking companies are proactively integrating a social layer that crosses multiple functions in the organization.

        Social media does not belong only to marketing. Small and medium-sized companies should use social media to accomplish a variety of business objectives:

        improving brand awareness
        increasing sales growth
        improving customer relationships
        developing better products

        But don’t just take our word for it. As Tom …

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