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4 Ways To Turn Your Social Followers Into Interested Prospects
Social Media Strategy
They like you! They really, really like you! You have followers! So how do you turn those Facebook friends and Twitter followers into paying customers? Bribe them!
I’m kidding… sort of.
The first thing you need to focus on is turning community members into real prospects. I’ll call these interested prospects “soft leads.” Every business defines a prospect (or “soft lead”) a little differently, but for the purpose of this article, a soft lead is someone that …
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How to Go Viral: You’ve Got to Get Emotional To Drive Social Sharing
Social Media Strategy
How Can You Make Your Content Go Viral?
First, get a cat. The grumpier-looking the better. A cat that looks like you stole his dinner and told him he has to take a bath to get it back. Then . . .
We kid! (Seriously, put the cat down)
No matter your experience in social media (whether you’re a newbie or guru), you probably already know that getting content to go viral is the holy grail of content …
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#SocialPlus Email: An Interview With the Rebel of Email Marketing
#SocialPlus
So, you’re social following is growing—now what do you do with all these new fans?
(Spoiler alert: we’re gonna tell you what!)
An engaged social following is only worth what you make of it . . . so… do something with it! With that in mind, we want to share one of the quickest and most seamless ways to turn followers into customers: email marketing.
We had the distinct honor of interviewing email-marketing guru DJ Waldow, author of …
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Beyond the “Like”: How a Small Business Can Use Social Media to Drive Sales
Case Studies
If you watch ABC’s Shark Tank (there is no shame in admitting you’re home on a Friday night — Friday is the new Thursday! Or pretend you DVR’d it!), you may have seen Byron Young pitch CordaRoy’s — an ingenious bean bag chair with a bed inside. Yes, a bed inside.
The sharks may not have been excited about doing a deal, but they all agreed the product was a great one. We adore this little-company-that-could …
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