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Who to Meet at #SMMW14 [Infographic]
Rignite News & Tips
Are you going to Social Media Marketing World? With the impressive line-up of some of the top thought leaders in social media, you will have plenty of opportunities to meet great people, get inspired and find some new tricks to put into practice and improve your social media marketing.
To help you get started and make the most of your time at #SMMW14, we’ve put together this infographic of “must meet” influencers.
Bonus: We’re giving away a …
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Preparing for Social Media Customer Service in the Chaos of the Holidays
Social Media Strategy
Today’s guest author is Nichole Kelly, President of Social Media Explorer. She blogs about social media strategies designed to impact the bottom line.
Congratulations Mr. or Ms. Marketer, it’s time to put on a holiday record and sip some eggnog. The holidays are a time of chaos and frenetic energy, but not for you – you’ve gotten your marketing plan put together well ahead of time. Your website is ready to handle the extra traffic, your fulfillment …
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How to Improve Customer Loyalty Through Great Support on Social Media
Social Media Strategy
Pop Quiz: Which of the following comments on your Facebook page can help improve your business’s reputation:
1) “I love your company – please do more of what you’re doing!”
2) “I’m still waiting for my shipment to arrive, what gives?”
3) “Man, do you guys suck – I feel so let down by my experience…”
If you said “All 3”, you get the gold star.
At first glance, the total transparency of public comments on social media …
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Inspiring Story of How A #SmallBiz With Thousands of Competitors Found A Way To Stand Out Using #SocialMedia
Case Studies
Have you heard the joke that goes:
Q: How fast do you have to be to outrun a bear?
A: Just a little faster than your hiking buddy.
It’s not the funniest joke we’ve told in this space (or maybe, sadly, it is…) but it does serve to highlight an important point – standing apart is key to survival. But it’s not just key to surviving a race with a bear, it’s also critical for small businesses in …
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5 Tips for Using Social Media Data to Win Customer Love
Social Media Strategy
Marketing folks are all atwitter (Yes, we went there – you don’t like puns?) about how social media has changed marketing.
But here’s the thing: at its core, marketing hasn’t actually changed. It’s still about communication with customers. What social media has done is transform marketing by making it easier and more intuitive to connect with your customers directly while simultaneously giving you greater insight into individual needs and desires.
Simply put, social media is a more …
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#SocialPlus: Social Media Customer Service. Where Win Meets Win.
#SocialPlus
Are your customers using social media? Probably.
The 2012 Social Habit report from Edison revealed that 56% of Americans have a social profile, up from 52% in 2011, and 24% in 2008. Further, the study showed that 22% of American’s have “The Social Habit” described as using social networks several times a day.
If your customers are using social media, are they using it to receive customer service? Very likely.
Entreprenuer revealed statistics from a study commissioned by …
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9 Advantages of Social Media for Business [Infographic]
#SocialPlus
Social media for business is usually considered a marketing function. But the advantages of social media can benefit all functions of your business throughout the entire customer life cycle. Adopting social media across the organization can help businesses:
Increase brand awareness
Get more customers
Increase lifetime value of their customers
Keep customers happy
Find new market opportunities
Get their pricing strategy right
Increase operational efficiencies
Attract and retain talented employees
Get industry insights to make better informed business decisions
In this infographic below, we take a few …
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