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June 9, 2014

3 Great Twitter Giveaway Ideas To Follow

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You’ve got to give to get, right?

Giveaways have long been used as a way to introduce new products and get prospects to sample your value.

And now, the Internet has made it easy for small businesses to run social media campaigns to get in on the giveaway game.

Twitter giveaways (as well as Facebook giveaways) are easy to run, and the results are easy to track. What’s more, they can help you achieve specific business and marketing …

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    May 12, 2014

    Social Media Coupons: 3 Twitter Coupon Campaigns to Inspire Your Marketing

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    Twitter Coupon Campaign Examples

    Our new social-media driven lifestyles have a lot of benefits: We get to know immediately which celebrities are dating, what our friends are wearing to the party tonight and which cats are the funniest. Mixed in with this deluge of “thoroughly useful information” though, are tangible benefits like social media coupons.

    As a marketer, those digital coupons are an extremely attractive opportunity for social marketing campaigns. Coupon campaigns run on Twitter, especially, have the advantage of being:

    Easy to …

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      April 28, 2014

      Follow the Winners: Great Twitter Contest Ideas

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      People love to compete… and we all love winning, don’t we?

      That’s why contests have always been a great way to get prospects and customers involved with a brand. That’s especially true with Twitter and other social media.

      Last month, we covered great Facebook contests, but Facebook isn’t the only channel for fantastic social contests. While typically different in format from their Facebook brethren, Twitter contests are proven winners for social media marketing campaigns. Tying a contest …

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        April 21, 2014

        Our Favorite Facebook Coupon Campaigns from the Last Year

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        If you’d have asked us 10 years ago, “Name two words least likely to be used together in a sentence”, there’s a chance we would have said “Extreme” and “Couponing.”

        Shows what we know.

        Aside from the television shows and hoarding-esque hobbies, couponing has become a favored type of social media campaign. Marketers are attracted to the use of electronic coupons, especially on Facebook, for a few reasons:

        Coupon campaigns are easy to run
        Coupon campaigns drive sales
        Coupon campaigns …

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          March 31, 2014

          Case Studies and Tips to Make Your Facebook Contest a Winner

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          A Facebook page can be an essential element to a business’s social media marketing success (especially for an e-commerce business), but simply creating your account isn’t enough. “If you build it, they will come” might sound great in baseball movies, but in the real world such an approach can leave your business floundering well under the league average. Creating real success on Facebook requires that you give people a reason to visit, follow and interact …

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            March 17, 2014

            Great Examples of Facebook Giveaway Campaigns

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            Remember when your grandmother used to say “It is better to give than to receive?” Well, with all due respect to grandmothers (Hi Nana!), we’d like to say that it’s even better to give AND receive.

            When it comes to Facebook, a product giveaway is a great way to:

            Boost engagement
            Grow your following
            Build your email list

            Best of all, these social media campaigns are easy to run and easy to track! In fact, the hardest part is just …

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              February 12, 2014

              The Beauty of Instagram: Social Media Success from Frends Beauty

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              From time to time we like to take a moment to sit down with a business that has had great success with social media. They say that a picture may be worth a thousand words, but according to Matt Morelli, Director of Business Development for Frends Beauty, Instagram is worth thousands more. The entertainment industry’s one-stop-shop for professional hair and makeup artistry supplies has established international recognition and sales galore, as well as a thriving …

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