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July 22, 2016

Every Post of Yours Should Have an Effective Call To Action

Tips & How To’s Posted by

Do your tweets go unnoticed? Do your social profiles look lonely?  Does no one comment on your posts?

Maybe it’s because you didn’t ask. It could be that simple.

Businesses that are new to social media often forget this simple practice, or don’t think it applies to social media. Just as in email marketing, when you “ask for the sale”, you learn what works and gets people to take action.

Calls to action are important for two critical …

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    March 23, 2016

    How to Create Social Media Analytics that Support Your Content Strategy

    Social Media Strategy Posted by

    Can you analyze how your social media content strategy is working? What would you measure to see what content categories are most successful with your audience?

    The topic of social media analytics has been covered before, but not from a content strategy standpoint. There’s a lot of resources that show you at a high level how to analyze how your posts are doing on social media. Or how to report the number of new followers and ‘likes’ you’ve received.

    But …

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      February 9, 2016

      How to Create A Social Media Posting Schedule

      Tips & How To’s Posted by

       

      Are you tired of randomly posting to your social networks, whenever you happen to remember? Would you rather have a consistent way to communicate with your followers?

      A social media posting schedule can help you get consistent results. A posting schedule can be an informal plan, a formal written schedule, or even just a mindset based on strategic thinking.

      Here’s what to think about when you create your social media posting schedule.

      How to Create a Social Media Posting …

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        February 4, 2016

        5 Tips for Social Media Content Management

        Tips & How To’s Posted by

        Your success on social media will only be as good as the quality of your content. If you post relevant, engaging content you’ll be able to support your business goals and get great results.

        That’s why it’s so important to develop your own way of managing your social media content. You’ll be able to share the best content for your audience and get results consistently, not just randomly.

        Here are 5 tips for getting started on your social …

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          February 2, 2016

          How to Manage a Social Media Team

          Social Media Strategy Posted by

          If you’re reading this, you already know that managing social media for business is a team sport. But what’s the best way to organize and manage a social media team?

          No single player can win the game for you, but as a team you can win with your social media fans. It’s important to plan your social media play book just like you would any other important business processes.

          How can you make sure your team builds …

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            January 29, 2016

            The Ultimate Social Media Content Calendar Template

            Tips & How To’s Posted by
            Social Media Calendar Template_lp-01

            Do you need a way to organize all your social media content ideas? Is your social media content calendar getting out of control?

            The ultimate social media content calendar template can help you bring order to the chaos. It will help you think strategically about your social media content, as well as plan your tactical daily and weekly social media posts.

            Download the Free Social Media Content Calendar Template

            Get the free ultimate social media content calendar template

            The …

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              January 25, 2016

              How to Generate Social Media Content Ideas

              Social Media Strategy Posted by

              Creating engaging content for your social media channels is always an ongoing challenge. So it helps to have a few tips and a process for generating social media content ideas.

              First, Get Organized

              You probably already have existing content that could be ideal for social media content. Let’s review the different  types of content you may already have or may want to create:

              E-books
              Blog Posts
              Videos
              Infographics
              Presentations
              Guides – How-To’s
              Software Downloads
              Website pages

              Gather your existing content assets and start thinking about social …

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