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10 Reasons Why Your Business Needs a Loyalty Program
Social Media Strategy
Today’s guest author is Sherry Hayes-Peirce. Sherry is a former TV Journalist, who now presents workshops and delivers keynotes in the U.S. and Australia on Social Media. She is currently working on a book about how churches can use social media to share the message and engage future generations, she also guest blogs for Rignite and other publications.
Many businesses believe the return on loyalty programs is not worth the time or resources necessary to manage …
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How to Improve Customer Loyalty Through Great Support on Social Media
Social Media Strategy
Pop Quiz: Which of the following comments on your Facebook page can help improve your business’s reputation:
1) “I love your company – please do more of what you’re doing!”
2) “I’m still waiting for my shipment to arrive, what gives?”
3) “Man, do you guys suck – I feel so let down by my experience…”
If you said “All 3”, you get the gold star.
At first glance, the total transparency of public comments on social media …
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Building Customer Loyalty Online with Social Media and Email
Social Media Strategy
Today’s guest author is Nichole Kelly, President of Social Media Explorer. She blogs about social media strategies designed to impact the bottom line.
What do you remember most about family picnics that kept you excited for the next? Gigantic slices of watermelon? Aunt Jane’s sloppy kisses? The frisbee rivalry with cousin John (you’re going to win one of these times!)?
For us, it was always the pie. Glistening mounds of cherries, succulent slices of banana custard or a …
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5 Tips for Using Social Media Data to Win Customer Love
Social Media Strategy
Marketing folks are all atwitter (Yes, we went there – you don’t like puns?) about how social media has changed marketing.
But here’s the thing: at its core, marketing hasn’t actually changed. It’s still about communication with customers. What social media has done is transform marketing by making it easier and more intuitive to connect with your customers directly while simultaneously giving you greater insight into individual needs and desires.
Simply put, social media is a more …
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