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March 22, 2013

5 Lessons From Downtown Abbey in Branding Your Business

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It’s no secret that the PBS drama “Downton Abbey” has taken this country by storm.

But how did PBS—an underdog network to high budget competitors like HBO—win such a successful following? There are lessons to be learned here for companies who are looking to use social media to increase brand awareness and grow their reach to new prospects.

The Numbers and Social Proof

Downtown Abbey is so embedded in our culture that in writing this post, I came …

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