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July 18, 2013

4 Ways To Turn Your Social Followers Into Interested Prospects

Social Media Strategy Posted by

They like you! They really, really like you! You have followers! So how do you turn those Facebook friends and Twitter followers into paying customers? Bribe them!

I’m kidding… sort of.

The first thing you need to focus on is turning community members into real prospects. I’ll call these interested prospects “soft leads.” Every business defines a prospect (or “soft lead”) a little differently, but for the purpose of this article, a soft lead is someone that …

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    July 11, 2013

    If You Build It, They Will Come: How to Get More Followers on Social Media

    Social Media Strategy Posted by

    You have a great website, a kick-butt Facebook page, and a riveting Twitter feed. Both of your fans really love it. If social media were just about being creative and having fun, we’d say that you’re doing great and should just keep going. But for businesses, social media is not just for fun and games… it’s where customers are earned, sales are closed, and dreams are realized.

    So if the size of your audience could use …

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      June 27, 2013

      How to Go Viral: You’ve Got to Get Emotional To Drive Social Sharing

      Social Media Strategy Posted by

      How Can You Make Your Content Go Viral?

      First, get a cat.  The grumpier-looking the better.  A cat that looks like you stole his dinner and told him he has to take a bath to get it back.  Then . . .

      We kid! (Seriously, put the cat down)

      No matter your experience in social media (whether you’re a newbie or guru), you probably already know that getting content to go viral is the holy grail of content …

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        June 13, 2013

        3 Ways to Win Sales Using Social Media Monitoring

        Social Media Strategy Posted by

        Why do marketers get all the attention when it comes to articles and how-to’s about using social media to drive business? Today, we’re turning our attention to those who can reap immediate rewards from monitoring social media:  sales people and anyone in a sales function – like you business owners out there. You’re the forgotten ones who hit the (virtual or real) pavement day after day, walking both ways UP HILL, in the snow, carrying …

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          May 30, 2013

          How Businesses Can Benefit from Monitoring Social Media

          Social Media Strategy Posted by

          Right this minute, in another corner of the Internet, your customers (and prospective customers) are instagramming what they ate for lunch, tweeting about their upcoming camping trip, pinning pictures of destination wedding dresses, and “liking” one of your competitors on Facebook.

          Sounds great right, so why should you care?

          The answer is simple: By sharing so much, your connected customers, potential customers and even your competitors are telling you everything you need to do to be more …

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            May 23, 2013

            Where Does Social Fit in the Online Sales Funnel

            Social Media Strategy Posted by Guest Author

            Today’s guest author is Nichole Kelly, author of How to Measure Social Media. She covers a range of topics about digital marketing strategies.

            Social media is so common nowadays, you might assume every business is clamoring to use it at the earliest possible opportunity. Surprisingly, however, that’s often not the case.

            Convincing management that your company should be active on social media takes more than just good old-fashioned “Hey, let’s put on a show” enthusiasm. Executives care about impact …

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              May 16, 2013

              How to Use Social Media for Connecting with Local Customers

              Social Media Strategy Posted by Guest Author

              Today’s guest author is Erica Bell, a social media specialist for Business.com. She covers a range of topics including SEO marketing, social media trends, and small business sales.

              Social media marketing is one of the most inexpensive ways for your business to connect with local customers online. Even if the ones you’re trying to reach aren’t “locals,” local online marketing is a great way for small and medium-sized businesses to connect with their audience. According to a recent …

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